Oh my God I could never do that.
The thought of it makes me feel sick.
No way. Absolutely not.
You would think that these are responses to a question about adventure sports or something similar. You want to jump out of an airplane with me?
Nope. I’m talking about making videos for the web. Featuring you. Your thoughts. Your skills and creative ideas. Your business ideas.
I've run into several people lately- coaches, artists, entrepreneurs - who are freaked out by the idea of making videos and posting them online. The technology frightens them. How do you edit?? Or the thought of appearing in a video that friends and family might see it is just plain terrifying. I’ll look ridiculous!
I understand wanting to stay safe and small as you’re building a business and figuring out what you want to say. But, I also know that creative projects will continuously morph and improve as you work on them. We learn best by doing.
I also know that the world is in desperate need of kind, intelligent, bold female voices who are genuine about what they are doing. So many of you are making the world a better place, and I want to hear what you have to say. I want to hear about what you’re doing.
So, yeah, I want you to share your special sauce with the world.
And, I want you to use video to do it, because it is a super simple tool for communicating who you are and what you do. For some of you, making video will be a lot easier than writing a blog or building a website, and it will encourage you to be brave. I’m a big believer in the power of courage, the benefits of showing up and the power of stepping in.
Plus, video just makes business sense, whether you use it to introduce yourself quickly or use it to sell a product or a course. It reaches more people, shows up higher in the Google results, and builds business quickly.
My long term plan is to make a video (of course!) about making video, and that project is in the works right now. Coming soon. But in the meantime, I made a cheat sheet to help anyone out there who is thinking about making video.
If you want to get your message out there and you are considering video, this pdf is for you.